Stealing Content?

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Old Jan 9th, 2007, 15:20
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Stealing Content?

I am in need of some serious advice here. I am at a point where I really don't know what to do.
I started with a new company back in October 2006. We shall call them "Co.A"
Co.A builds and delivers custom made office furniture for another company = Co.B (Co.B does the selling)
Co.B has a website established and has been up for about 7 years. All text and images were orignally done by a hired designer.
Co.A is now wanting to branch out on their own, and start their own line of office furniture.(Co.A will be selling and building - direct from manufacturer is their motto) They no longer want to build for Co.B.
Co.A has hired a GREAT web design company who will be building the database for me to enter in the content. I have been asking the higher ups for information for the text for our new website. They tell me to refer to Co.B's site and grab text from there, since we will be building almost the same products. They say we will change some of the verbage so it is not verbatum. But I just don't feel right about it. Even though we will be changing some of the text, isn't this still copyright infringement? What would you do?
One thing I forgot to mention...
I am not able to write my own text as I am new to this company and the products being built. So I really don't know much about the desks except for what was written on Co.B's website.
(ps. these are not your regular desks. They have a mechinism built in so your computer screen flips up out of the desk top when you pull open the keyboard)
I have mentioned the words "copyright infringement" to my bosses, but they seem to think it is not stealing because they will change some of the words. Their main reasoning is that we are building the same products, and there is only so much you can say.
I don't want to lose my job, so if I do what they tell me, will I be the one solely in trouble if Co.B finds out we are copying their content?
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Old Jan 9th, 2007, 15:34
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Re: Stealing Content?

I think your guiding maxim here is that if the products are so alike, then as your bosses have said, there is only so many ways you can something and only so much you can say.

As long as it's not an obvious rip-off, I don't think there will be a problem.

Your main concern is to find a way of getting the message across that your product is a better choice.
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Old Jan 12th, 2007, 08:45
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Re: Stealing Content?

I'm not very good with wording either, when i build a site for whatever purpose it is i go around similar sites and see what they are talking about. I put these into bullet points, see which ones best apply to me then write my own version.
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Old Jan 12th, 2007, 11:23
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Re: Stealing Content?

I don't write content for sites. I have the owners do it. I am a designer, not an expert on model airplanes for instance. If I were to be asked to research and write content I would charge a fee. I may tweak wording for marketing purposes (with their permission) but never write content.

The the original poster, copy the other site but change the wording around so it's not exact. Consumers aren't dumb and they will know an exact copy if they see it.
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