2 + 17 SEO Tips

A - Own your-domain-name-dot-com
B - Host your site on a reliable server

1 - Shorten the title to 55 chars
2 - Add the robots tag
3 - Place the robots.txt in your root on your server
4 - Get rid of the js in the code and put it in an external file
5 - Use css instead of color, size and font tags
5 - Change the link buttons or js links in to text links
6 - Make sure to have a site map page
7 - Make sure you have 404 page
8 - At the bottom of each page use menus as text links
9 - Make sure your page code is not bigger than 100 K
10 - Submit your site to ODP and Yahoo Dir, make sure to select the right cat
11 - Pay special attention to your content
12 - Try to get as much as relevant links you can
13 - Read each search engines guide lines and follow them strictly
14 - Don't spam
15 - Don't use doorway pages
16 - Don't cloak
17 - And pray hard that the big G appreciates all your efforts

Regarding point '16-don't cloak' i am currently cloaking at the minute on my website www.watfordriders.co.uk, is this really that bad and if so, sould it be made better by just using normal forwarding instead of cloaked forwarding as this is an option. Would this be worth it?

1. Name your images keywords
2. Name your directories keywords