Do you consider XcellenceIT to be a properly chosen name?

We, at XcellenceIT, have a different dilemma now.

Do you think that having chosen XcellenceIT as a brand name for a web design company is correct?

We want to suggest with the name the fact that we do a great job, and we're in the business of IT. OK, the reason for choosing the name also had something to do with the fact that the domain was available.

I was wondering if you think that we succeeded in creating a right kind of atmosphere withe the web site's name.

So, what's your opinion on XcellenceIT name?

Any input will be highly appreciated.

Well, it's not good because it's not really memorable, but there's not much on the market for a fair price that's decent. You need to rely on links and advertising rather than the name.

Thank you Ryan.

Great piece of advice!

I've come to the conclusion (feel free to argue) that naming doesn't particularly matter... If people like a product, they'll use it - if the name is too long, they'll abbrieviate; if the name doesn't suit, they'll use another... the company and product sell a name, not the other way round.

Google recently renamed 'Froogle' to 'Google Products', as they felt the naming strategy was losing them customers (based on such enterprises as Google Maps - simple name, very successful). It seems like such a bizarre reason to me, more like a poor man's exuse for bad marketing. (If they hadn't noticed, 'Google' didn't have much relation to searching before they came along).

Ah well, what's in a name?

Just to argue Google is hard to misspell. Whereas XcellenceIT is just like my domain nepharius... No, not nefarious, nepharius.

Well, if you do want to use that name, I think you might want to concider shortening it..

xlnit taken
xlentit available....

Take what you have, fiddle with it, and make sure you come up with a killer logo and an excellent web page and you will be good to go.

xlentit

All I see in that is one word and I like it

I would suggest perhaps 'xlenit' instead - I know it really shouldn't but the last part of the name sticks out to me

I typed it wrong XlentIT.

Please don't yell but I feel like Snow. Except I think it is the website that can make or break a company. If your website sucks I am leaving and am not going to think twice about it. Build a cool website, people will bookmark the domain.

I wasn't shouting, Jacob. I typed it wrong. Certain letter were suppose to be capped.

We've changed our main brand name from XcellenceIT in Cratima Interactive, but we still keep XcellenceIT, because people still contact us for this name.