Brand logo/identity crit

[lisafelst12]

Hey
These are some ideas for a fashion brand I'm doing for a project, sort of the brand logo/identity. The fashion brand is made up- for females aged 18-30 who like to express their personality through their sense of style. The brand will have a unique feature that I will use on the website and other promotional material where the customers can mix and match the available clothing to their preference and create outfits easily by their own choice-hence the name fusion.

If you have any suggestions on the name and designs I would be extremely grateful
Thanks

[alexgeek]

I'm gunna go with #1, but #2 is also awesome.
Also if you have either one or two, I'm sure you can have three included also.

[lisafelst12]

Thanks, do you think it reflects a fashion brand? I was also thinking about using mix media and using real materials but I don't think it would work in the logo, but would that matter?

[Lchad]

It's very neon light-like. Reminds me of the 60's, somewhat retro and something to do with the old 45 records.

As a fashion expert (hee hee- not really) it does not feel fashion like at all.
It feels more electronic to me. Not sure what the fashion line will be? For instance is the line upscale? If so this does not reflect upscale in my mind. I do feel the font that you chose is very 18-30ish in age though and like that very much.
The colors seem very teen to me. Very exciting, very emotional, very dramatic.

#3 doesn't do anything for me. Although the simplicity of this design is more in line with what I think of when it comes to a logo. I usually feel less is more.
This is just my take on it.

[lisafelst12]

Well I'm going for like a NU Rave, Alternative line, but also including the basics and classics. #1 and #2 wouldnt be the logo but the design that is seen on the website, bags, and in store. I did think that it was more music like, but fashion and music are merging in way. If you have any suggestions about what could work and the type of logo and design?

[alexgeek]

Nu-rave is mainly glow sticky blue neon ravey colours

[Stuart]

I critique the color too... It makes me think more 8-13 instead of 18-30. Try using mainly blue colors like Alex suggested ^. Use different shades if possible, some lighter, some darker, but don't fade light to dark shades (very light, light, medium, dark, very dark). Alternate (light, dark, very light, medium, very dark). Make it look like neon rods that are being fed with varying power supply. Like this (example!):

Of course you can change it around and bend the bars into the shape you want, but that is the idea...

[alexgeek]

Actually nu rave is a made up genre which teenagers are obsessing about (roughly 13 - 18).
Swagner.. that's a horrible image

[lisafelst12]

I think, although i do quite like the rainbow thing, I'm going to do something totally different, and simple for the logo, but do a mixed media design, using fabrics etc and get an urban feel. I think I was doing what i wanted to do and not thinking about what its actually for! I will put some new ideas up when ive had them lol

[Stuart]

Originally Posted by alexgeek

Swagner.. that's a horrible image

I know it's horrible, Alex. That's the best I could find in short time. No one seems to have quite what I was looking for, but it's easy to create one in Photoshop, I just did not have the time...