Asian Cult Cinema

Hi,
New to this site which is full of great information for novices like me!
Can you please review my site www.asiancultcinema.co.uk, it has been live now for 7 months, i decided to try a website after some success on ebay, but sales are very slow, up and down with no pattern.
I have google ads running, hits are ok, but not many convert to sales.
Am using paypal as main payment facility and was thinking of also using google checkout.
Any advice or reccomendations greatly appreciated.
Thanks in advance.....

The site design seems fine. It's not the more gorgeous site in the world but it most certainly serves the purpose of highlighting the movies. It's easy to navigate and it's loaded with information on how to buy, etc.

It could use a little SEO attention. Your H1 on the homepage says Asian Cult Cinema. I'd probably select one of your keyword phrases for that area.

How to you come up in Google for your popular search phrases?

Are your prices on target with your competition?

I don't see anything obvious...

Many thanks for the comments.
Not very good with SEO at the moment, learning all the time, just using the phrases that i would use to search with, not high on the google page ranks at all at the moment which is why i tried google ads.
Sorry for my ignorance but what do you mean by my H1 on the main page?

David,
Linda is refering to a code view of your web page. If you look at a code view you will see this line