PR, Who Needs It?
A post made by Golfreak76 this morning, was the inspiration for my latest Blog entry. Golf asked the simple question, how can he improve his sites PR? He probably does not realise he has asked the wrong question at the wrong time, I will explain.
Owning a successful website should have nothing to do with chasing PR, it should be based around owning a visually astute website that incorporates basic fundamentals from its launch. Webmasters thoughts should be geared towards continual improvement so passers by enjoy the experience of visiting their website, so much so that they decide to use their services, buy a product, leave a comment or bookmark the site.
People the world over make the mistake of not learning the basic fundamentals before thinking about commissioning a website or building one. The basic fundamentals I make reference to, are:
Owning a successful website should have nothing to do with chasing PR, it should be based around owning a visually astute website that incorporates basic fundamentals from its launch. Webmasters thoughts should be geared towards continual improvement so passers by enjoy the experience of visiting their website, so much so that they decide to use their services, buy a product, leave a comment or bookmark the site.
People the world over make the mistake of not learning the basic fundamentals before thinking about commissioning a website or building one. The basic fundamentals I make reference to, are:
- Avoid bloat filled, table based websites
- Make sure a site is hosted in the country you are targeting and the upload speed is quick.
- Make sure all meta tags are unique for every page and are within the specified parameters
- Make sure a pages main keyword(s) are mentioned in the opening sentence
- Have on-site and Google sitemaps
- Make sure the site is visually sound and easy to navigate
- If required make sure a site displays the relevant terms and conditions and a privacy policy
- Use anchor text throughout the site
- Incorporate a mechanism to add content on a regular basis, I prefer article sections with links to social bookmarking sites.
- Have a place to exchange links
- Make sure the content is articulate and easy to read, do not rip the a*** out of keyword spamming, use 3-4% density. Write content for the benefit of your visitors not search engines.
- Posting on forums
- After understanding the duplicate content penalty use articles as a method of marketing
- Post links on social networking sites
- Using the Firefox SEO plug-in to source blogs that incorporate ‘do-follow’, then leave interesting well researched comments
- Use reverse engineering tactics
- Search for any high ranking web page that will host your link, for free
- I suppose I better mention directories, however I feel the benefits are fading quickly and do not warrant the submission time.
- Emailing on-theme site owners is a tactic that is incorporated, but rarely successful for new sites.
Total Comments 1
Comments
|
As always, an excellent and thoroughly helpful blog!
|
 
|
Total Trackbacks 0
Trackbacks
Recent Blog Entries by businessservicesuk
- Google adding value back to PR (Oct 31st, 2007)
- Germans and the War (Oct 16th, 2007)
- Assistance for Small Business Providers? (Oct 14th, 2007)
- Designers and Site-wide Logo's (Oct 12th, 2007)
- PR, Who Needs It? (Oct 11th, 2007)
