What is it with Adwords?

timmytots · Jan 8th, 2006, 16:19

I joined adwords and had a collection of active keywords as I set a low price for them. Logged in again and they were all inactive, not reaching the vastly increased ppc. Is that what they do - lure you in then suddenly make unattainable prices? Some keywords are approaching £3 for one click! I can't believe that's profitable even if u can afford it!

Rob · Jan 8th, 2006, 17:03

Some keywords timmy will be approaching $100 ....

take a look at the likes of 'loans', 'mortgages' etc...

djme · Jan 8th, 2006, 20:37

how do the adwords actually work, I thought you specified a price and the higher the price per click, the higher up the search engine your advert would appear - how can they put the price up, surely that could end up costing the owner a fortune

benbramz · Jan 13th, 2006, 23:32

Quote:

how can they put the price up, surely that could end up costing the owner a fortune

some companys make millions from google though...

CharlesR · Mar 20th, 2006, 12:22

The trick is not to bid on the generic search words like insurance, used cars, finance, etc. Go for more of a niche. For example, If I was to bid on Used Cars I could be paying nearly £2 per click to get to the top of page 1. This is because there are big players who are willing to bid that high. It's an auction really.

So, I bid on terms such as 'used cars west midlands', 'used car dealers walsall' (try it in Google, you will see me at the top but please don't click). You need to consider what people who are really searching for your services/product would type into a search engine. People who just type generic words are probably just window shopping. Someone who typed in something like 'used alpha romeo in birmingham' is probably really looking for a used alpha romeo in birmingham and, if you have one, might actually buy it.

This way I ca keep my cpc down to less than 20p but still get number 1 spot. My lowest cost campaign is a link building campaign. Go to Google and search for 'motoring links'. Bottom of page (new Google format which I dont like) entitled Increase Your Traffic - cost me 2p per click

Also, you can do geographic bidding using grid references but with cable broadband connections its a bit hit and miss.

You can do broad match, exact match, exclude certain words (like free, etc). It's very flexible.

Google is great - you can set daily limits so you can control your spend and they are adding new features all the time.

Yahoo/Overture/MIVA & MSN are also good and cheaper than Google but harder to use, harder to control and harder to target.

The secret is to be really targeted and specific - not general.

I could bore you for hours on this.

You dont get the massive traffic you get on the generic terms but you can get low cost per click and high click through.

Want to know more, then reply to this or PM me. I can help with PPC campaigns.