I found the answer here:
http://www.somacon.com/p255.php - sort of... it has to do with permissions for the Internet guest account "IUSR_WEB_SERVER_MACHINE_NAME". Now that I fixed that, it executes ontheserver.bat - which creates a directory and a test.txt file within the new directory - but the page itself doesn't return after running ontheserver.bat. It just sits there "Loading..."