Who are we No not link exchange. I am talking about getting one way links from highly relevant article pages that are in sync with the theme of your website. In doing this, your link will be placed on pages related to your industry. This ways you will not only improve your rankings, but will also bring targeted traffic to your website. What you can be sure of is that links from realting articles (Related to the theme of you site) will drive more relevant traffic to your site, increasing the possibility of repeat visitors (as you already know they are interested in the subject and not just "stumbling" across your site).