One Page One Phrase Strategy

        This is by no means the definitive way of doing things, but in the ever-changing world of SEO, I´ve found the following techniques to work very well on any given page targeting a certain key-phrase. Use the following as a checklist for your own projects.
        If I had to optimise a page for "car sales" I build a page where...
    URL is SE friendly version of the phrase (site.com/car+sales/)Title is the phrase (<title>car sales</title>)Phrase is at the start of description meta tagPhrase is at the start of keywords meta tagH1 is the phrase - matches title (<h1>car sales</h1>)H2 is variation of or contains the phrase (<h2>cars on sale</h2>, <h2>cheap car sale</h2>, <h2>online car sale</h2>)When possible, all links to the page use the key-phrase (<a...>car sales</a>)At least 3 <strong>/<em> occurrence of phrase within paragraph text <strong>car sales</strong> and <em>car sales</em>) - whilst also making sure there aren´t many other strong/em tags using other phrases which would reduce the density of our key-phrase.The key-phrase appears in 1 of the first 2 and 1 of the last 2 paragraphs of the document. When you write a document about something, you usually mention it in the introduction and the conclusion. This technique enforces the importance of the key-phrase within the page content.There´s at least one image using the phrase in its source and alt text (<img src="/img/car+sales.jpg" alt="car sales"/>)The page links to itself with the title of the page - this means you have at least one link within the page that uses that exact phrase, and you have at least one link with that phrase that links to the page. Two birds, one stone.        PS.: for a phrase like "car sales", it´s tempting to use stop words like "cars for sale" or "cars on sale" and it´s important to structure your content so you can avoid these. words like "the", "and", "a", "for", "or", "in" and a few others do nothing but diminish the density of your keywords within a phrase...