I think the functionality of the site works, but the asthetics are low brow.
The logo needs to be updated and the white background makes it seem unfinished.

Here are two articles you should check out.

http://www.useit.com/alertbox/20050725.html

http://www.smashingmagazine.com/2008...ood-practices/

I think these two articles will help you out.

I never liked working on e-commerce sites for some reason, I didn't like php I guess. But you seem to have the foundation down.

admin delete, please dont post links to your own site or any site that you are associated with within replys

Thanks, JJ