Originally Posted by spinal007

Someone searching for your company name already knows who you are - this is not what SEO is about.

You want to rank well for phrases like caravan holidays, holiday caravan to rent, holiday caravan hire, etc. At the moment, all the emphasis of you site goes to 'Craig Tara', in the begining of your title., h1 and h2. Personally, if I was looking to hire I caravan, I wouldn't search for those words... I hope you see my point.

Take a look at this article I wrote last year, specially the "One Phrase Strategy" section, it might help you a lot...