Coversely, be aware that lots of rumour exists in the
SEO industry. There are many things I disagree with thats touted in
SEO circles.
With
SEO, there are some basics and once you have the basics, the rest really is nothing more than trial and error - trial and error is the only way. SE's constantly change their algo's, so dont be afraid to experiment.. sit back wait a month... evaluate, tweak some more.... rinse and repeat.