Who is your target market?
What keywords and phrases do you want to get results for in the SE's (Search Engines)?
Rob's
guide on basic SEO (Search Engine Optimisation) is a great read - I suggest you check it out.
Also, try getting links to your site from other websites (these are known as backlinks). Try asking other caterer websites in Ireland if they would like to exchange links (you link to them and they link to you).
Get links on relevant directories (Business Directories, Catering etc.). Many directories offer a free link so long as you link to them.
Make sure you are listed in the
Open Directory. Some question it's relevance these days, but there is no harm in getting listed (check that you are
not listed before submitting your details).
Other tactics that require a little more work, but may have a greater result are
- Write relevant articles about your line of work, and submit them to article websites, with a link back to your site.
- Start up a blog, and post regular, useful content that would attract others.