It can be difficult to get the results you want. And unfortunately you don't, and never will, have complete control over how the search engines list you. There are a number of things you can do to boost your chances. Just
google seo tips and you'll see the endless suggestions.
A solid start is to;
> Write standards-compliant
HTML that is accessible, using header and paragraph tags when appropriate
> Write unique content, focusing on different keywords / keyphrases for each page of your site, accompanied by a unique page title that also includes one or two keywords. Try to be specific with your keywords - the more specific, the less the competition. Include things such as the location area or another detail that separates you from others.
> Use keywords in anchor text and titles (anchor text is the clickable part of a hyperlink) e.g.
- HTML: Select all
<a href="link" title="Christian Counselling">Christian Counselling</a>
and not
- HTML: Select all
Learn more Christian Counselling by clicking <a href="link">here</a>
> Try to 'market' your site - get inbound links. Search for sites similar to yours and see if they are willing to exchange links. Look for
relevant directories where you can get your site listed. Build up some 'hype' - start a blog, post an article to a relevant site, get friends and relatives to tell others about the site etc.
HTH