For one thing, I doubt he's conducted the same level of market research as goes into TV ads. TV ads are enormously expensive, and are carefully designed to appeal to the target audience. This kind of research costs money: much more money than designing a website.

Notice also that TV ads, while being quirky and eye-catching at the same time show you the brand. His flash doesn't do this, and so I deem it a distraction.

This website is not equivalent to a good TV ad. This website is more like an ordinary website, with a distracting TV in the background. Getting users' attention is not enough: you need their attention to be directed to the right area.