Absolutely agree with Lchad. It's a good site, easy navigation and well written text. Since this is a business site, you need to grab your audience and keep their attention. I am from the Plains states so I know the area you are in, but many people coming to the site have not a clue who the customers listed are. A more effective way to handle it might be linking pictures to the names. For example, the Y, If your father did media or design work for them let the potential customer see it. Remember, you are selling your fathers services and you need to show what makes him the best to use.